Danny Persson was born in Stockholm (Sweden) but calls himself a citizen of the world. He participated in the development of many capsule collections for other brands before deciding to create Snohub together with like-minded individuals from the fashion industry. Now, under Danny’s leadership, his team is expanding Snohub - which means "Snow Hub" when translated into Swedish. After the jacket collection, a knitwear line was introduced, which will continue to grow with each season. Everything you need for winter can be found at Snohub.
Explore the collection
Redefine your cold-weather wardrobe. 100% natural fabric.
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Explore the collection
Wrap yourself in warmth and comfort. 100% natural fabric.
Show more
Explore the collection
Unleash the magic of winter with our clothing. 100% natural fabric.